Side Hustleslow risk
Micro-Influencer UGC Brokerage for B2B SaaS Companies
B2B SaaS companies pay $500-2K per UGC video but can't find creators. Broker LinkedIn micro-influencers to SaaS brands needing authentic content.
Last verified: 3/27/2026
B2B SaaS companies pay $500-2K per UGC video but can't find creators. Broker LinkedIn micro-influencers to SaaS brands needing authentic content.
Capital Required
$0-$1K
Time Commitment
5-20 hrs/week
Skill Level
beginner
Risk Level
low
Most people think user-generated content (UGC) is limited to beauty products and lifestyle brands on TikTok. But there's a massive arbitrage opportunity in B2B SaaS UGC that almost nobody is talking about.
B2B software companies are desperately paying $500-2,000 per authentic user-generated video testimonial, but they can't find the right creators. Meanwhile, thousands of LinkedIn micro-influencers with 5,000-50,000 followers are struggling to monetize their audience beyond sporadic consulting gigs.
The opportunity: Become a UGC broker connecting B2B SaaS companies with LinkedIn micro-influencers who actually use their software.
The B2B buying process has fundamentally shifted. According to Gartner, 77% of B2B buyers research extensively before ever talking to sales. Video testimonials from real users carry 10x more weight than polished marketing videos, but most SaaS companies have no idea how to source them systematically.
Here's the disconnect: SaaS companies know they need authentic video testimonials, but their marketing teams are optimized for paid ads and content marketing, not creator relationships. They're willing to pay premium rates ($500-2,000 per video) because authentic B2B testimonials directly impact their highest-value metric: enterprise deal close rates.
Meanwhile, LinkedIn has created a new class of micro-influencers - professionals with engaged audiences who share industry insights but haven't figured out how to monetize consistently. These aren't lifestyle influencers; they're actual software users, consultants, and business owners with credibility in specific verticals.
Startup costs: $500-1,000
Revenue model: 30-50% commission on placements
Client acquisition cost: $50-200 per SaaS company (mostly time) Creator acquisition cost: $20-50 per creator (LinkedIn outreach)
Timeline to first revenue: 4-8 weeks with focused execution Break-even point: 2-3 successful placements
Start by picking one vertical - not "all B2B SaaS." The most profitable niches are:
Marketing/Sales Tech: Companies like HubSpot, Salesforce, Marketo need testimonials from actual marketers and sales managers who've driven results.
HR/People Ops: Workday, BambooHR, Greenhouse want testimonials from HR directors and People Ops leaders.
Financial Software: QuickBooks, FreshBooks, accounting platforms need CPAs and finance managers.
Project Management: Asana, Monday.com, Notion need testimonials from operations managers and team leads.
Pick the vertical where you have the most credibility or connections.
Use LinkedIn Sales Navigator to find micro-influencers in your chosen vertical with:
Your outreach message: "I noticed you've shared great insights about [specific tool they mentioned]. I work with SaaS companies that pay $500-1,500 for authentic video testimonials from actual users like yourself. Would you be interested in learning more about paid opportunities?"
Response rates run 15-25% if you personalize properly. Aim to recruit 20-30 creators in your first two weeks.
Look for SaaS companies that:
Use tools like Crunchbase, BuiltWith, and their careers pages to identify prospects.
Your value isn't just introductions - it's curation and project management.
For SaaS companies: You're providing pre-vetted creators who actually use their software and can speak authentically about results.
For creators: You're providing consistent, well-paying opportunities that align with their expertise and audience.
Your process:
Going too broad initially: Don't try to serve all SaaS companies. Pick one vertical and dominate it first.
Recruiting vanity micro-influencers: Follower count doesn't matter if they don't actually use the software. A marketing manager with 8,000 followers who genuinely uses HubSpot is worth 10x more than a generic business influencer with 30,000 followers.
Underpricing your commission: 30% is the minimum. You're providing valuable curation, project management, and quality control. Don't compete on price.
Neglecting video quality standards: B2B buyers expect professional quality even from UGC. Provide creators with lighting and audio guidelines.
Not building exclusivity: Create waitlists and FOMO. "We're only accepting 5 new creators this quarter" works better than "sign up anytime."
Day 1-2: Choose your vertical and create your LinkedIn Sales Navigator search parameters. Export 100 potential creators.
Day 3-4: Craft personalized outreach messages to 20 creators. Send 5 per day to avoid LinkedIn limits.
Day 5-7: Research 10 SaaS companies in your vertical. Build a simple landing page explaining your service.
The key is starting with relationship building. Don't pitch services until you have 10+ creators who've expressed interest.
Three trends created this opportunity:
LinkedIn algorithm changes: LinkedIn now heavily favors video content, making micro-influencers more valuable to B2B brands.
Remote work normalization: Software buying decisions are more distributed. Peer testimonials matter more than executive endorsements.
TikTok UGC success: B2B marketers see consumer brands crushing it with UGC and want the same results, but don't know how to adapt the model.
This window will likely close as larger agencies build B2B creator networks or SaaS companies build in-house programs. The opportunity exists because it requires both B2B domain expertise and creator economy knowledge - a rare combination.
Q: How do I convince creators to make testimonial videos without seeming fake? A: Only recruit creators who genuinely use and mention the software already. Your job is connecting them with compensation opportunities, not convincing them to endorse products they don't use. Authenticity is the entire value proposition.
Q: What if SaaS companies want to pay creators directly and cut me out? A: This happens occasionally. Protect yourself with simple contracts that include a 90-day non-circumvention clause. Most companies prefer working through brokers for ongoing creator relationships anyway.
Q: How do I scale beyond manual matchmaking? A: Build a simple creator database with tags for software expertise, vertical focus, and video quality ratings. Use tools like Airtable or Notion to track creator availability and previous work. Don't over-automate early - personal curation is your competitive advantage.
Q: What makes a good B2B UGC video? A: Specific results and use cases, not generic praise. "HubSpot's lead scoring helped us increase qualified leads by 40%" beats "HubSpot is amazing." Videos should be 60-90 seconds with clear audio and good lighting.
Q: How do I handle creator exclusivity conflicts? A: Create tiers - exclusive creators get first access to premium opportunities but can't work with direct competitors simultaneously. Non-exclusive creators get broader access but lower priority placement.
Choose Your Vertical: Pick one B2B software category where you have credibility or connections. Research the top 20 companies and their current video testimonial gaps.
Build Creator Database: Use LinkedIn Sales Navigator to identify 50-100 potential creators. Track their engagement rates, content quality, and software mentions in a spreadsheet.
Launch Outreach Campaign: Send 5 personalized LinkedIn messages daily to potential creators. Track response rates and optimize messaging based on what works.
Create Simple Infrastructure: Build a basic landing page, create standard contracts, and set up invoicing. Use tools like Calendly for creator onboarding calls.
Identify SaaS Prospects: Research companies that recently raised funding, are hiring marketing roles, or have minimal video testimonials. Build a target list of 20-30 companies.
Execute First Placements: Focus on 2-3 SaaS companies initially. Better to do excellent work for fewer clients than mediocre work for many.
This article is for educational purposes only and does not constitute business or investment advice. Success depends on execution, market conditions, and individual circumstances.
Choose Your Vertical: Pick one B2B software category where you have credibility or connections. Research the top 20 companies and their current video testimonial gaps.
Build Creator Database: Use LinkedIn Sales Navigator to identify 50-100 potential creators. Track their engagement rates, content quality, and software mentions in a spreadsheet.
Launch Outreach Campaign: Send 5 personalized LinkedIn messages daily to potential creators. Track response rates and optimize messaging based on what works.
Create Simple Infrastructure: Build a basic landing page, create standard contracts, and set up invoicing. Use tools like Calendly for creator onboarding calls.
Identify SaaS Prospects: Research companies that recently raised funding, are hiring marketing roles, or have minimal video testimonials. Build a target list of 20-30 companies.
Execute First Placements: Focus on 2-3 SaaS companies initially. Better to do excellent work for fewer clients than mediocre work for many.
Only recruit creators who genuinely use and mention the software already. Your job is connecting them with compensation opportunities, not convincing them to endorse products they don't use. Authenticity is the entire value proposition.
This happens occasionally. Protect yourself with simple contracts that include a 90-day non-circumvention clause. Most companies prefer working through brokers for ongoing creator relationships anyway.
Build a simple creator database with tags for software expertise, vertical focus, and video quality ratings. Use tools like Airtable or Notion to track creator availability and previous work. Don't over-automate early - personal curation is your competitive advantage.
Specific results and use cases, not generic praise. "HubSpot's lead scoring helped us increase qualified leads by 40%" beats "HubSpot is amazing." Videos should be 60-90 seconds with clear audio and good lighting.
Create tiers - exclusive creators get first access to premium opportunities but can't work with direct competitors simultaneously. Non-exclusive creators get broader access but lower priority placement.